Later this month Tenn will officially celebrate its 3rd birthday, a notable milestone for any new business, typically reflecting the transition from start-up adolescence to business adulthood. To help mark this milestone Tenn is introducing a fresh new visual identity, which will be applied across all of its marketing, including its popular website and social media profiles.
The New Black?
The new branding features a refreshed colour pallet, which will now center on the colours of black and copper. Black was chosen as it signifies the elegance, strength, and sophistication of Tenn’s tailored range of lending solutions. The new copper ‘highlights’ represent the versatility, warmth, and durability of the Tenn client experience, exemplified by every member of their team. Tenn’s branding will also more prominently feature full-colour property imagery, focusing on the prime international real estate that they continue to specialise in.
Underpinned with a range of other refreshed elements, including bespoke illustrations, these changes are designed to make it easier for clients, brokers, and partners to access and understand Tenn’s offering, and the array of rich content and articles they regularly publish. Matt Watson, Tenn’s CEO commented, “The design of our new branding signifies the care and attention we inject into every aspect of our business and our desire to continually enhance the client experience. Helping set the tone, and aspiration, for the next phase in Tenn’s growth story”.
Of course, regardless of Tenn’s new look and feel, at the heart of their business their mission remains unchanged. In conclusion, Matt further added, “We continue to be focused on helping borrowers access high-value, competitive international short-term finance, overcoming the complexity that other lenders often shy away from. And look forward to what the next three years will bring to our business, leveraging our new look and feel to become even more synonymous with specialist international bridging finance”.